Dom Cobb

Dom Cobb

Poo Bags

Pre­ju­dice is sh*t. This guer­il­la mar­ket­ing cam­paign aims to elim­in­ate mis­con­cep­tions about home­less dog own­ers. It was cre­ated for the non-profit art gal­lery and street news­pa­per pub­lish­er Fifty­fifty. More spe­cific­ally, for the pro­ject "Un­der­dog" which is or­gan­ized by Fifty­fifty and sup­plies the pets of home­less people with med­ic­al care.

Con­cept

Bold state­ments are prin­ted on eye-catch­ing neon pa­per that can eas­ily be fol­ded in­to a flag. A wood­en skew­er and a piece of tape is also pro­vid­ed for this pur­pose. All items come in a semi­trans­par­ent poo bag for dogs. These pack­ages were hand­ed out at the Fifty­fifty Gal­lery in Düs­sel­dorf and oth­er places.
The main tar­get of the cam­paign are dog own­ers. They are en­cour­aged to use the bag to clean up after their dogs and leave a flag in­stead. But the con­cept also ap­peals to people who don't own a pet. They can place flags vir­tu­ally any­where else to spread the mes­sage. An even lar­ger audi­ence is reached when par­ti­cipants share a pic­ture of their cre­ations on­line and tag it with #fiffy­fiffy.

Goals

The project com­bines many as­pects of so­cial de­sign. First and fore­most the goal is to raise pub­lic aware­ness about the is­sues that home­less people face with stig­mat­iz­a­tion. The bags them­selves also have a sym­bol­ic mean­ing, since they wrap the mes­sage to high­light the fact that pre­ju­dice is sh*t! How­ev­er, there is also an eco­lo­gic­al side to it: It pro­motes the im­port­ance of a clean en­vir­on­ment.

Poo Bags

Pre­ju­dice is sh*t. This guer­il­la mar­ket­ing cam­paign aims to elim­in­ate mis­con­cep­tions about home­less dog own­ers. It was cre­ated for the non-profit art gal­lery and street news­pa­per pub­lish­er Fifty­fifty. More spe­cific­ally, for the pro­ject "Un­der­dog" which is or­gan­ized by Fifty­fifty and sup­plies the pets of home­less people with med­ic­al care.

Con­cept

Bold state­ments are prin­ted on eye-catch­ing neon pa­per that can eas­ily be fol­ded in­to a flag. A wood­en skew­er and a piece of tape is also pro­vid­ed for this pur­pose. All items come in a semi­trans­par­ent poo bag for dogs. These pack­ages were hand­ed out at the Fifty­fifty Gal­lery in Düs­sel­dorf and oth­er places.
The main tar­get of the cam­paign are dog own­ers. They are en­cour­aged to use the bag to clean up after their dogs and leave a flag in­stead. But the con­cept also ap­peals to people who don't own a pet. They can place flags vir­tu­ally any­where else to spread the mes­sage. An even lar­ger audi­ence is reached when par­ti­cipants share a pic­ture of their cre­ations on­line and tag it with #fiffy­fiffy.

Goals

The project com­bines many as­pects of so­cial de­sign. First and fore­most the goal is to raise pub­lic aware­ness about the is­sues that home­less people face with stig­mat­iz­a­tion. The bags them­selves also have a sym­bol­ic mean­ing, since they wrap the mes­sage to high­light the fact that pre­ju­dice is sh*t! How­ev­er, there is also an eco­lo­gic­al side to it: It pro­motes the im­port­ance of a clean en­vir­on­ment.